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Advisory Board

Ed Fries | “The Game Guy”

Ed Fries, “The Game Guy,” was the VP of Game Publishing at Microsoft during much of Xbox’s lifecycle. He played an important role in the acquisition of Bungie Studios, Ensemble Studios and Rare. Now with his own startup, FigurePrints, Ed Fries is a highly sought after game industry expert, and is a valuable advisor to Novel on the game industry at large and a critical connection to the major people who drive it.

Aj Redmer | “The Free-to-Play & Massively Multiplayer Guy”

AJ Redmer, “The Free-to-Play & Massively Multiplayer Guy,” is currently the CEO of WeMade Entertainment USA. WeMade operates some of the most successful franchises of all-time, such as the Legend of Mir series with over 120 million customers, and specialize in the massively multiplayer free-to-play market. AJ is an instrumental advisor in helping Empire & State achieve visibility in the market, deliver an innovative new experience and create long term value for our players.

Corey Hansen | “The Growth Coach”

Corey Hansen, “The Growth Coach,” is a certified business advisor who has worked with over a thousand entrepreneurs over the last 15 years, and specializes in helping businesses avoid common mistakes to achieve 50% or more annual growth. Corey, having been an early coach to John Vechey at PopCap Games, is no stranger to the game industry either. Corey is an important advisor in helping Novel avoid mistakes, and become the company we want to be now rather than over the next 20 years.

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Featured Articles

Novel’s Approach

September 19, 2011 By Novel

Novel is about helping you hire the right candidates for your organization. The traditional candidate selection process relies almost entirely on volunteered information. Demonstrated behaviors are proven to be more effective indicators of future performance, but the process of generating them has historically been expensive and doesn’t scale. Novel’s realistic job previews generate demonstrated behavior [...]

Gaming Technology: A tool for productivity

August 30, 2011 By Novel

Game-play technology helps raise engagement and productivity, making ‘gamification’ a popular new tool across many sectors. http://www.seattlebusinessmag.com/article/play-time

The Gaming Industry

August 19, 2011 By Novel

Ramona Bruland interviews Novel’s CEO, Brayden Olson, about his plans to bring the business industry into the gaming world. http://www.plumtv.com/videos/the-gaming-industry

A Farmville for job seekers?

August 10, 2011 By Novel

”…Novel Inc., (is) a two-year-old firm that aims to upend the way prospective employees and employers find each other. Novel wants to turn the pre-job application and screening process into a video game, in which candidates go through a series of simulated workplace scenarios to determine if a job is a good fit for their [...]

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