We chose the name Novel (pronounced nov-uhl like a book), because it literally means something of a new kind, different than anything seen or known before. We chose this name for our company because we are going to change two established industries in a way that has never been attempted before, and that we believe will have a profound, positive impact on the world.
For now, we can only share that our vision is global, and will impact the efficiency and imagination of the entire business world from startups to the Fortune 500.